9 Years of Pixels, Prototypes, and Pivot Points
9 Years of Pixels, Prototypes, and Pivot Points
9 Years of Pixels, Prototypes,
and Pivot Points
I bridge the gap between user needs and business goals through mobile-first design.
I recovered a multi-million dollar affiliate stream and doubled conversions via a custom commerce engine
I led the emergency recovery of a national media vertical, restoring 100% search visibility in 30 days and increasing net margins by 30% through a native commerce architecture.
Margin Growth
30%
Conversion Lift
2X
I recovered a multi-million dollar affiliate stream and doubled conversions via a custom commerce engine
Margin Growth
30%
Conversion Lift
2X
I recovered a multi-million dollar affiliate stream and doubled conversions via a custom commerce engine
I led the emergency recovery of a national media vertical, restoring 100% search visibility in 30 days and increasing net margins by 30% through a native commerce architecture.
Margin Growth
30%
Conversion Lift
2X
I drove 97% user engagement for 15+ iconic brands while scaling the network to 58,000+ active users
I replaced legacy silos with a scalable enterprise design system, slashing editorial effort by 37% and delivering a high-performance UX for a national media network.
Increase In User Acquisition
9×
Conversion Rate
4.5%
I drove 97% user engagement for 15+ iconic brands while scaling the network to 58,000+ active users
Increase In User Acquisition
9×
Conversion Rate
4.5%
I drove 97% user engagement for 15+ iconic brands while scaling the network to 58,000+ active users
I replaced legacy silos with a scalable enterprise design system, slashing editorial effort by 37% and delivering a high-performance UX for a national media network.
Increase In User Acquisition
9×
Conversion Rate
4.5%
I built a $1M self-service quote engine and slashed friction from 3 hours to 15 seconds
I led the transformation of Ansarada's legacy, sales-dependent pricing into a high-velocity Digital Quote Hub. This strategic overhaul eliminated $30K in hidden friction and captured high-intent advisors who previously abandoned the funnel, directly contributing $1M in new revenue with a 69% growth in conversion.
Funnel Conversion Lift
69%
Speed Improvement
99.8%
I built a $1M self-service quote engine and slashed friction from 3 hours to 15 seconds
Funnel Conversion Lift
69%
Speed Improvement
99.8%
I built a $1M self-service quote engine and slashed friction from 3 hours to 15 seconds
I led the transformation of Ansarada's legacy, sales-dependent pricing into a high-velocity Digital Quote Hub. This strategic overhaul eliminated $30K in hidden friction and captured high-intent advisors who previously abandoned the funnel, directly contributing $1M in new revenue with a 69% growth in conversion.
Funnel Conversion Lift
69%
Speed Improvement
99.8%
An Agentic AI Commerce Engine for a national media network
This project moves beyond static affiliate links to create intelligent, "AI-friendly" shopping templates. By optimizing for autonomous agents and universal checkout, this framework is designed to future-proof revenue and maximize reach across the evolving AI search landscape.
An Agentic AI Commerce Engine for a national media network
This project moves beyond static affiliate links to create intelligent, "AI-friendly" shopping templates. By optimizing for autonomous agents and universal checkout, this framework is designed to future-proof revenue and maximize reach across the evolving AI search landscape.
An Agentic AI Commerce Engine for a national media network
This project moves beyond static affiliate links to create intelligent, "AI-friendly" shopping templates. By optimizing for autonomous agents and universal checkout, this framework is designed to future-proof revenue and maximize reach across the evolving AI search landscape.
My Process
My workflow moves from initial stakeholder workshops and analytics reviews into a deep research phase centered on user interviews and value journey mapping. I specialize in translating these insights into interactive prototypes and robust design systems that are validated through usability studies and direct collaboration with engineering + business stakeholders, marketing teams etc.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
My Process
My workflow moves from initial stakeholder workshops and analytics reviews into a deep research phase centered on user interviews and value journey mapping. I specialize in translating these insights into interactive prototypes and robust design systems that are validated through usability studies and direct collaboration with engineering + business stakeholders, marketing teams etc.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
My Process
My workflow moves from initial stakeholder workshops and analytics reviews into a deep research phase centered on user interviews and value journey mapping. I specialize in translating these insights into interactive prototypes and robust design systems that are validated through usability studies and direct collaboration with engineering + business stakeholders, marketing teams etc.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Skills
UX Design
UI Design
Product Design
Design Systems
Front-End Development
Workshops
Design Sprint
Interaction Design
User Testing
Usability Testing
UX Research
Leadership
Mentoring
No-Code
+ More
Skills
UX Design
UI Design
Product Design
Design Systems
Front-End Development
Workshops
Design Sprint
Interaction Design
User Testing
Usability Testing
UX Research
Leadership
Mentoring
No-Code
+ More
Skills
UX Design
UI Design
Product Design
Design Systems
Front-End Development
Workshops
Design Sprint
Interaction Design
User Testing
Usability Testing
UX Research
Leadership
Mentoring
No-Code
+ More
Experience
Experience
Lead Product Designer
Lead Product Designer
Lead Product Designer
As Lead Product Designer at Are Media, I direct design principles and delivery across multiple digital teams, providing strategic guidance to Executive and Management stakeholders. My role bridges the gap between design and commerce, where I partner with Product, SEO, and Engineering leads to align user-centric solutions with commercial investments. I maintain a high bar for consistency by managing 15 separate Figma projects and UI libraries within a robust design system for both content and marketplace sites. I oversee the full product lifecycle from conception to post-launch, ensuring every solution is data-driven and technically sound. Beyond execution, I drive operational excellence by identifying UX visibility gaps and facilitating workshops to align cross-functional teams on project goals. From modernizing editorial workflows on WordPress to developing new UI methods for generating affiliate income, I focus on creating scalable systems that drive business growth.
As Lead Product Designer at Are Media, I direct design principles and delivery across multiple digital teams, providing strategic guidance to Executive and Management stakeholders. My role bridges the gap between design and commerce, where I partner with Product, SEO, and Engineering leads to align user-centric solutions with commercial investments. I maintain a high bar for consistency by managing 15 separate Figma projects and UI libraries within a robust design system for both content and marketplace sites. I oversee the full product lifecycle from conception to post-launch, ensuring every solution is data-driven and technically sound. Beyond execution, I drive operational excellence by identifying UX visibility gaps and facilitating workshops to align cross-functional teams on project goals. From modernizing editorial workflows on WordPress to developing new UI methods for generating affiliate income, I focus on creating scalable systems that drive business growth.
Are Media
Are Media
2022 - Present
2022 - Present
Product Designer
Product Designer
Product Designer
Ansarada
Ansarada
2021-2022
2021-2022
UI/UX Designer + iOS/Android App Manager
UI/UX Designer + iOS/Android App Manager
UI/UX Designer + iOS/Android App Manager
Shift8
Shift8
2016-2021
2016-2021
My Side Quests
My Side Quests
My Side Quests
Ready for the next big challenge.
Schedule a call with me
Designed by Stephanie Zandarin
Ready for the next big challenge.
Schedule a call with me
Designed by Stephanie Zandarin
Ready for the next big challenge.
Schedule a call with me
Designed by Stephanie Zandarin
Nicey Studio
Goran Babarogic
Framer Pro Expert & Product Designer
